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Swico is the trade association of the ICT and online industry and represents the interests of established companies and start-ups in politics, business and society. Its more than 650 member companies employ 56,000 people and generate annual sales of CHF 40 billion. They cover all stages of the value chain of digital business models and include in particular hardware, software, hosting, IT services, consulting, digital marketing and communication. They are joined by strongly digitally oriented industries such as home electronics, photography, film and printing.